I found the Burkhardt’s blog post a sensible and succinct way to convince librarians that they now need a presence on social networking sites (2009).
Burkhardt’s reasons are communication, responding to feedback, marketing/advertising and understanding users better (2009). I feel that this is an excellent summary of what should be done via social media. I particularly liked the point about responding to feedback. I feel that too often websites are simply created and left for students to use or not use. I think that if students feel that their voice is valued then they will be far more likely to utilise the services the library has to offer.
Burkhardt, A. (2009). Four Reasons Libraries Should be on Social Media. Retrieved from http://andyburkhardt.com/2009/08/25/four-reasons-libraries-should-be-on-social-media/